BECOMING THE
NEW MAN
A 12-week initiation to break destructive patterns, lead yourself,
and reclaim vitality to live with clarity, meaning, and purpose.
You’ve built the career, the relationship, the life that looks good on paper…
But deep down, something’s missing.
You’ve achieved, pushed, and performed, yet it feels like no matter how much you do, you’re still not there.
You’ve held it together for everyone else, but inside:
- The fire doesn’t burn like it used to.
- The noise in your mind never really stops.
- You feel disconnected from your body, your purpose, and your power.
- You’ve lost the spark that once drove you.
- You’ve been wondering, “who am I beneath the masks?”.. and not knowing scares the shitt out of you!
You’re tired of “holding it all together” while silently falling apart.
Tired of being the man everyone relies on, but who secretly feels empty.
What if this isn’t burnout or weakness…
but a call to initiation and the moment life demands you evolve?
You’ve held it together for everyone else, but inside:
- The fire doesn’t burn like it used to.
- The noise in your mind never really stops.
- You feel disconnected from your body, your purpose, and your power.
- You’ve lost the spark that once drove you.
- You’ve been wondering, “who am I beneath the masks?”.. and not knowing scares the shitt out of you!
You’re tired of “holding it all together” while silently falling apart.
Tired of being the man everyone relies on, but who secretly feels empty.
What if this isn’t burnout or weakness…
but a call to initiation and the moment life demands you evolve?
This Isn’t Self-Help. It’s a Rite of Passage!
Most men don’t need more advice or strategies.
They need structure, brotherhood, and embodiment. A space to feel, release, and rebuild.
Becoming the New Man is a 12-week guided initiation designed to:
- Regulate your nervous system and restore safety in the body
- Transform emotional pain into embodied power
- Break cycles of self-sabotage and addiction
- Reignite confidence, clarity, purpose & unwavering self-leadership
- Connect you with a brotherhood that holds you accountable to your highest self
This is the path to becoming a man who leads from presence, not pressure.
(No cost. No pressure. Just an honest conversation.)
This Isn’t Self-Help. It’s a Rite of Passage!
Most men don’t need more advice or strategies.
They need structure, brotherhood, and embodiment. A space to feel, release, and rebuild.
Becoming the New Man is a 12-week guided initiation designed to:
- Regulate your nervous system and restore safety in the body
- Transform emotional pain into embodied power
- Break cycles of self-sabotage and addiction
- Reignite confidence, clarity, purpose & unwavering self-leadership
- Connect you with a brotherhood that holds you accountable to your highest self
This is the path to becoming a man who leads from presence, not pressure.
(No cost. No pressure. Just an honest conversation.)
THE FOUR PHASES OF INITIATION
PHASE 1 — THE LOVER (Weeks 1–3)
Foundations & Inner Stability
- Calm your nervous system & return to the body
- Break free from stress and addictive escape patterns
- Reconnect with your emotions without fear
- Build the inner safety you’ve been missing
Build the inner safety you’ve been missing.
PHASE 1 — THE LOVER (Weeks 1–3)
Foundations & Inner Stability
- Calm your nervous system & return to the body
- Break free from stress and addictive escape patterns
- Reconnect with your emotions without fear
- Build the inner safety you’ve been missing
Build the inner safety you’ve been missing.
PHASE 2 — THE WARRIOR (Weeks 4–6)
Emotional Mastery & Self-Leadership
- Channel fear and anger into strength
- Rebuild trust in yourself under pressure
- Reparent the inner boy that drives your reactions
- Develop emotional discipline and presence
Become a man you can trust under pressure.
PHASE 2 — THE WARRIOR (Weeks 4–6)
Emotional Mastery & Self-Leadership
- Channel fear and anger into strength
- Rebuild trust in yourself under pressure
- Reparent the inner boy that drives your reactions
- Develop emotional discipline and presence
Become a man you can trust under pressure.
PHASE 3 — THE MAGICIAN (Weeks 7–9)
Vision & Creative Power Activation
- Reclaim authentic vision
- Transform creative energy into focused action
- Strengthen masculine presence in relationships
- Bring structure to your vision and create momentum
Step into the presence you’ve been withholding.
PHASE 3 — THE MAGICIAN (Weeks 7–9)
Vision & Creative Power Activation
- Reclaim authentic vision
- Transform creative energy into focused action
- Strengthen masculine presence in relationships
- Bring structure to your vision and create momentum
Step into the presence you’ve been withholding.
PHASE 4 — THE KING (Weeks 10–12)
Leadership & Legacy
- Lock in crystal-clear clarity on your mission and anchor into real-world impact
- Reignite passion, joy, and purpose
- Establish unbreakable boundaries
- Declare your standards and embody grounded leadership
Lead from your throne, not from your shadows.
PHASE 4 — THE KING (Weeks 10–12)
Leadership & Legacy
- Lock in crystal-clear clarity on your mission and anchor into real-world impact
- Reignite passion, joy, and purpose
- Establish unbreakable boundaries
- Declare your standards and embody grounded leadership
Lead from your throne, not from your shadows.
THIS IS FOR THE MAN WHO’S DONE PRETENDING
& DONE FEELING EMPTY.
THIS IS FOR THE MAN WHO’S DONE PRETENDING
& DONE FEELING EMPTY.
For the man who’s tired of:
- Wearing the mask of control
- Giving half-versions of himself
- Feeling flat, numb, or stuck in autopilot
- Chasing success but never feeling fulfilled
- Overthinking, overworking, or numbing out
- Holding it all together for everyone but himself
And ready to:
- Reclaim his vitality and joy
- Lead with grounded strength
- Live from purpose, not performance
- Connect deeply - with himself, his partner, and his mission
- If you know it’s time to rise into wholeness, this is for you.
If you feel the pull, that’s the signal.
REAL MEN. REAL RESULTS.
For most of my life, I struggled with emotions. The breathwork, meditations, and shadow work became tools I now use every day. I trust myself fully now. I love myself. Ewan has been there through it all. Unbelievable work
– Thomas Berwick | Entrepreneur & Father
Before working with Ewan, I had a toxic relationship with myself and with anger. Through this work, I found my feeling self, my authenticity, and a mentor who celebrates my growth even more than I do. I remember saying, ‘I think I can feel again.’ That moment changed everything.
– Danjo | Artist
This course helped me reconnect to my feelings, feel safe, and accept myself again. The work Ewan is doing is life-changing.
– Matt Couch | Builder & Craftsman
WHAT’S INCLUDED
- 12 weeks of guided initiation
- Weekly live 1.5 hour coaching calls (recorded replays included)
- A private Brotherhood community for accountability and connection
- Embodiment and self-reflection practices
- Lifetime access to my course materials
YOUR INVESTMENT IN TRANSFORMATION
This is not a course to consume.
It’s an initiation that will change the way you live, lead, and connect for life.
You’re not paying for information.
You’re investing in clarity, strength, and freedom that ripple into every part of your world – your relationships, your health, your purpose, your leadership.
In your freedom!
12-Week Program Investment Options:
£1500 — Paid in full
£1575 — 3 monthly payments of £525
£1650 — 5 monthly payments of £330
Includes 12 weeks of live group coaching, community access, embodiment practices, and lifelong tools to keep you grounded and growing.
PREMIUM COACHING UPGRADE
For men who want deeper personal mentorship and accountability throughout the journey.
£2500 total investment
Includes everything above plus 3 private 1:1 sessions with Ewan (90 minutes each)
- 12 weeks of guided initiation
- Weekly live 1.5 hour coaching calls (recorded replays included)
- A private Brotherhood community for accountability and connection
- Embodiment and self-reflection practices
- Lifetime access to my course materials
Spaces for private mentorship are limited each round to ensure depth of support.
(We’ll walk through which option best fits your goals — no cost, no pressure.)
HOW IT WORKS
Book Your Discovery Call
Connect with Ewan for a genuine, heart led conversation.
You’ll explore where you’re at, what’s holding you back, and whether this journey is right for you.
Begin the 12-Week Journey
Join the brotherhood, access the private portal, and enter your first phase.
Each week you’ll receive guided lessons, live group calls, practical embodiment tools amnd accountability that create lasting transformation..
Integrate & Lead
By the end of the 12 weeks, you’ll know how to regulate your nervous system, have clarity of your vision and be leading in masculine presence, within your mission and relationships.
You’ll continue to have access to all materials so the work grows with you long after the program ends.
You’ll continue to have access to all materials so the work grows with you long after the program ends.
BY THE END OF THIS 12 WEEK JOURNEY, YOU WILL BE...
1. Clear-headed and grounded
No longer driven by stress or self-doubt. You’ll trust yourself again, move with intention, and stop reacting from fear or frustration.
Emotionally strong and steady
You’ll know how to regulate your nervous system, express emotion with strength, and stay composed under pressure, remaining grounded in masculine presence.
1. Clear-headed and grounded
No more falling into old destructive patterns. You’ll have the tools to manage stress, break addictive cycles, and channel your energy toward what actually matters.
Confident and purpose-led
You’ll be clear on your vision, fully confident on your path forward in mission, able to speak your truth without guilt, and lead with integrity in every area of your life.
Connected and supported
You’ll walk with a brotherhood that knows your story and calls you forward into your greatness and reminds you of your power when times get tough.
Becoming The new Man means you stop chasing change, you embody it!
Because you’ll have integrated the version of you that shows up fully in life, in work, and in love.
(No cost. No pressure. Just an honest conversation.)
YOUR GUIDE
Men’s Guide & Coach | Qualified Therapist | Founder of The New Man Movement
Ewan has guided hundreds of men through deep transformation, helping them end self-sabotage, reconnect with purpose, and lead from presence.
With a background in psychotherapy, rites of passage, breathwork, yoga, and men’s work, he blends depth psychology with grounded, embodied leadership.
This is not about becoming someone new. It’s about remembering who you are beneath the armor.
YOUR INVITATION
There’s a moment every man reaches when comfort is no longer enough.
When silence starts to ache.
When the call to rise gets louder than the fear to change.
When you must rise to meet the hero’s journey!
That’s when the real work begins & true joy, peace and prosperity can enter my man.
If you’re ready to stop playing small and Become The Man you know you can be, for yourself, your loved ones & your mission – this is your call to Initiation.
I invite you in to ‘BECOMING THE NEW MAN’ – lets get you to where you need to be!
🔥 Limited spaces available for the next intake.
(We’ll walk through which option best fits your goals — no cost, no pressure.)
It’s a privilege and an honour to serve you in this sacred work.
In presence and service.